Abstract:Ecological products are a significant change in the concept of ecological civilization construction in China. It provides the practical grasp and material carrier for the "two mountains" theory. It is a systematic project involving economic, social, political and other related fields, which has great strategic and practical significance. However, there is still a lack of unified concept and classification of ecological products, which restricts the theoretical research and pilot practice of the realization of ecological product value to a certain extent. Ecological products are defined as the final products or services that ecosystems provide for human well-being through biological production and interaction with human production, according to the understanding of relevant studies at home and abroad. Ecological products are the necessities of life which are parallel with agricultural products and industrial products, which meet the needs of human beings for a better life. According to the degree of biological production, human production participation and service types, ecological products were divided into public ecological products and operational ecological products. To support the formulation of the development policy of eco-product industry and the in-depth research on the policy guarantee of the realization of eco-product value, the value source, value composition and possible mechanisms of implementing the value of ecological products were explored. The ways to realize the value of ecological products mainly included ecological protection compensation, ecological ownership transaction, operation development and utilization, green finance support, economic development promotion, policy and system incentive.